The farmer and the little blue bird
A French farmer considers Twitter a fabulous way to forge a connection between farmers and consumers.
Technologist: How did you learn about Twitter?
Hervé Pillaud: Like many farmers, I was hard hit by the mad-cow crisis in the late 1990s – we were treated day in and day out as if we were out to poison everyone. I realised that if we wanted to keep this kind of thing from continuing, we’d have to take the lead and show people the reality of who we are and what we do. I created an account in 2010 without really knowing how I could use it. Then I became addicted.
T. Your following has certainly grown.
H.P. In France, 80% of farmers connect to the Internet every day. Once I had figured it out, I found Twitter to be the most practical platform from which to share my day-to-day life. Since I always have my smartphone with me, I can easily share a thought or a message, take a photo of a calf in a field, a video of a calf nursing. I can take up the conversation again later and respond to people who have commented. The media became interested, and some ideas really clicked, like when I asked my followers to suggest names beginning with “H” for a newborn calf. They came up with “Hashtag”.
T. Is using Twitter a way for farmers to improve their public image?
H.P. Barely two generations ago, everyone had an uncle or a cousin who was a farmer, children spent a few days on a farm during the summertime. We knew that milk didn’t come from cartons in the supermarket. Today, there’s a real desire to re-establish this connection. People want to know where and how their food is grown and livestock are raised. Twitter is one way to reassure them as to the quality of the food they are eating. It’s a way to explain what it means to be a farmer, the difficulties and joys of the profession.
Krakow, Vilnius and Moscow have become centres for dynamic starts. What do they offer?
Consumers want to know where their food comes from, but most of the time they still don’t know – a major problem in the event of contamination. Various solutions could make supply chains more transparent.