Ruut Veenhoven on the art of probing emotions

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Happiness can be understood objectively, says pioneer researcher Ruut Veenhoven.

Photo of Ruut Veenhoven with blurry cityscape in the background.

Founder of the World Database of Happiness, Ruut Veenhoven explains the pitfalls of studying this essentially subjective topic – and who can benefit from the results.

TECHNOLOGIST How do scholars define happiness?

RUUT VEENHOVEN Studying life satisfaction can be traced from early Greek philosophy (Democritus) right up to the 18th century (Jeremy Bentham). But back then most philosophers used the term in the wider sense of “leading a good life”, where “good” meant morally sound. They emphasized moral qualities rather than the subjective enjoyment that scientists focus on today. The term happiness surfaced recently, both because of its increased relevance in our contemporary multiple-choice society and because it is measurable.

TECHNOLOGIST Science deals with the objective, but happiness is essentially subjective. Can you trust conclusions based on self-reported survey data?

RUUT VEENHOVEN Because happiness is a subjective phenomenon, it is best measured with subjective self-reports. It’s like headaches: though much simpler, they are also best measured subjectively, for instance by scoring on a visual scale. Subjective self-reports are useful and precise: self-reported health appears to be a better predictor of longevity than objective health screenings.

TECHNOLOGIST How exactly can you design studies to reveal these feelings?

RUUT VEENHOVEN The most common are large-scale surveys among the general population in a country in which some 2,000 randomly selected citizens answer hundreds of questions on many topics, one of which is how satisfied they are with their life as a whole, “taking all together”, expressed on a scale of 10. You can assess the correctness of the results, for example by asking the same question using different words, asking the same question a couple of weeks later or asking close friends or family to estimate how the respondent would answer. All these tests show that people typically understand the question and that their answers can be trusted.

TECHNOLOGIST How well do we understand the factors influencing levels of happiness?

RUUT VEENHOVEN We have a good idea what influences happiness on an individual as well as a national level. Of course, measures of happiness are subject to measurement error like any other measure. But if we look at two countries, around 80 per cent of the difference can be explained by objective country characteristics such as wealth, the strength of communities or the quality of local TV.

I estimate that an additional 10 per cent of the difference lies in objective conditions on which we have no quantitative data. Another 5 per cent of the difference could be in measurement errors of the described country characteristics. That leaves us with about 5 per cent of the variance due to inaccurate self-reports, like haphazard responses, overstatements of happiness and extreme responses.

TECHNOLOGIST What impact can these surveys have, beyond newspaper headlines?

RUUT VEENHOVEN Measuring happiness or life-satisfaction can help policymakers make the right choices on behalf of their populations. This development is just beginning: Great Britain is one of the first nations to use measurements of happiness to evaluate changes in policy. Measuring happiness might also reveal conflicts before they explode. During the five years leading up to the Arab Spring, the national happiness in Egypt went down 33 per cent, even though GDP was rising steadily.

This is possible only because the field of happiness research has finally reached scientific maturity with a consensus of definitions, good methods for measuring happiness and a lot of robust data.

Interview by Line Emilie Fedders

More on happiness: Happy? Your smartphone will know; What makes people happy?; Think yourself healthyA global guide to glee; Reading feelings


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